15 May, 2018 | Blogs
The beauty of working online resides in analytics; the ability to track everything that is happening on your online channels and analyze it all, to perform and achieve better. Simply, with analytics, you will be able to track the number of visitors, how they arrived at your website, what they are viewing, and how long they are spending on your website. So, if you have access to all this information and more on the free version of Google Analytics, why do you really need Analytics 360? What is the difference between them?
Sampling
The free version of Google Analytics only allows up to 10 million hits per month, which can be quite the disadvantage for large organizations. This is because, organizations that are generating millions of hits are probably reaching sampling limits, even before they reach the 10 million hits mark. This happens as Google needs to sample your data, to lower their processing load, which wouldn’t make them usable. With Google Analytics 360, the limit is much higher (1 billion per month), which would practically eliminate sampling altogether.
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Custom Dimensions and Metrics
The free version offers you about 20 custom dimensions and custom metrics, whereas Google Analytics 360 allows 200 of each, meaning you will be able to track more and qualify your data better.
Data Freshness
Data freshness differs between the two types of Google Analytics. With the free version, it could take up to 24 hours before data starts showing in your reports. On the other hand, Analytics 360 will show you data in 4 hours, but generally much faster than that. Faster data means that you will be able to track, monitor, and optimize campaigns faster and more effectively.
Data-Driven Attribution
Google Analytics already provides you with many attribution data, that tells you where your visitors came from, which channels, and how many times did they visit to eventually convert. With Analytics 360’s Data-Driven Attribution, channels are given credit, based on which channel is doing best in terms of conversion. This also allows you to create your own custom attribution models, where more credit is assigned to channels that you feel might be more valuable.
Double-Click Integration
In addition to the regular integration of AdWords that you get with Google Analytics, Google Analytics 360 also allows you to integrate Double-Click. Therefore, if Double-Click is being used to plan, execute and measure display campaigns, then all that campaign data will be available in Google Analytics 360.
Roll-Up Reporting
Google Analytics 360 provides organizations that have 100s or 1000s of online properties with an aggregate view of the performance across all their sites.
Service Level Agreements
Google Analytics 360 requires a 12-month contract, that in return gives you a guarantee of service.
Implementation, Support, Training, and Google Analytics Audit
Google Analytics is an investment and our partnership with E-Nor allows us to bundle services with your license, such as Google Analytics audits, implementation assistance, on-site training, and support. E-Nor is a leading Google Analytics partner, who literally wrote the book (titled “Google Analytics Breakthrough”) on Google Analytics instrumentation and reporting.
Contact us to answer all your questions and help get you on Google Analytics 360 within days. Email us on sales@nuummiteconsulting.com
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This article was written by Farid Alhadi at E-Nor.