Increased competitiveness in the region had shrunk the profits of a multinational telecommunication service provider and resulted in a high rate of customer churn.
Management was certain that understanding customer behavior and predicting it will help in reducing customer churn and increasing profits.
The company decided to employ Nuummite Consulting’s services to identify ways in which to increase customer retention.
15% improvement in customer retention
Creation of a methodical marketing promotion plan that focused on each customer scenario