Consumer Behavior towards online and offline media has changed significantly over the past decade. Our client understood the necessity of growing beyond their offline mediums, to remain one of the top 3 media broadcasting companies in the region.
The customer decided to partner with Nuummite Consulting in an effort to grow their online platform, by growing consumer traffic and improve the visibility of various shows.
35% increase in media spend ROI
Over 100% increase in consumer traffice
Improved visibility of various shows and increased viewership
Development of a management and leadership dashboards to track key performance indicators
Creation of a 360 view of the customer