27 Sep, 2020 | Blogs
The COVID-19 pandemic was one of the driving factors for companies to adopt automation as governments issued lockdown orders and social distancing became the new normal. This meant that many businesses came to a standstill, and employees were forced to work from home. The unique situation created a dilemma about optimizing operations without compromising quality. That is because strategy and optimal resource utilization can only sustain business and may not always help it grow. As companies were mulling investing in avant-garde technologies, COVID-19 gave them a huge reason to invest in digital transformation solutions to maximize profits.
Companies started to look for options to do more without potentially burning out employees. While hiring more employees was out of question, automation-frontrunners moved to digital assistants to handle operation, and that too 24/7! Digital assistants are computer coded bots that automate mundane, high-volume repetitive tasks. They are usually created with robotic process automation (RPA), which enables these bots to work 24/7 on mind-numbing, rote work that is otherwise handled by human employees.
Digital assistant frees up the time of its human counterpart, so that they can do more strategic work like decision making, planning, and communication. They are more accountable and allow people to focus on the things they do best. For companies to be agile, software bots are becoming the go-to “employees” to streamline operations and fuel growth. Let us look at our top five reasons to hire a digital assistant.
Digital Assistant:
Takes Away Repetitive Work
Digital assistants can handle every area of the business life-cycle process without impacting the efficiency and productivity of the team. On the contrary, they boost productivity and complete mundane and monotonous tasks without making any errors. This, in return, frees employee’s time and makes them work on areas that require specialization. By offloading repetitive work, digital assistants increase employee satisfaction when it comes to the quality of work.
Is Scalable
While digital assistants need not be permanent employees of your organization, they can be ramped up to handle an increased volume of tasks. They are available on a project-by-project basis and can smoothly cope with rising work demands without adding a burden on the recruitment team. It is an excellent alternative to outsourcing and is extremely cost-effective.
Is Available 24/7
A digital assistant is a hired hand that can work without any coffee breaks or holidays. If your business needs work that has to be done around the clock, then use these software-coded assistants to save cost and increase operational efficiency. For instance, the customer support team can deploy chatbots as a way to promptly answer general, straightforward questions of customers at any time of the day. Depending on your business goals, digital assistants can play a vital role in increasing the overall productivity of any department.

Is Cost-Effective
With digital assistant at work, your recruiters do not have to worry about scouting for talent and paying operational expenses such as office space rent, office supplies, hardware, and utility bills. Since digital assistants are a one-time cost to the company, they have a higher ROI and do not include costs associated with sick leaves, health benefits, taxes, and even training.
Offers Higher Satisfaction
Having a digital assistant is not only a cost-effective way to run a business, but it also ensures higher customer and employee satisfaction. These bots can do various tasks such as market research through web scrapping, enter data from one system to another, schedule meetings, reply to emails and sales leads, transcribe, and a lot more. They de-stress the workload on employees by completing tasks in less time frame. And with rote work behind employees, they can focus on solving the problems of customers more proactively.
Operating a successful business can be demanding and often stressful. That is why hiring a digital assistant makes sense if you want to improve efficiency and productivity, save costs, and keep both customers and employees happy. Since COVID-19 is not going to go away anytime soon, it is the best time to invest in this technology and start reaping the benefits.
Contact Us Today!
To get your digital assistant, contact us today. We are a leading provider of a broad range of services focused on business process automation and digital transformation in the MENA region.
We have partnered with leading RPA software providers to help our clients in various industries begin their digital transformation journey. Our team of RPA experts works closely with organizations to identify, implement and deliver projects that result in a decrease in manual errors, an increase in productivity, compliance, the customer as well as employee engagement and satisfaction.