A top ten VAS provider in the KSA realized the need to keep up with the changing market dynamics and trends to keep growing and increase profitability. As VAS services were losing traction and new models were coming up in the market, the provider realized that continuing with VAS would not be sustainable on the long run and that they needed to explore other options to grow and remain profitable. Hence, the client decided to venture into a new business and enter new channels, but they were not sure what was the best option for their market, capabilities, and knowledge.
To leverage on the changing customer behaviors, the client sought Nuummite Consulting to assist them in brainstorming what business to venture into and what new channels to tap. Nuummite studied the client’s business and the market and came up with a holistic approach to developing the strategy for the way forward.
Creation of a new brand reflecting new business activity, which resulted in increases business
Transformed organizational structure and creation of new roles and resources
Engagement of new client base and launch of new products